During the years I lived in Germany I saw Weleda products on every grocery store and apothecary shelf across the country. I am well aware that they are a huge international company. That is why when I read in Cosmetics Design that Weleda backs the Safe Cosmetics Act and is attempting to reassure small businesses of the benefits of the Act, I was insulted.
Weleda is not one small business talking to another. Weleda isn’t even one cosmetic company talking to another. Weleda is also not one American company talking to another American company. According the information I was able to find online Weleda is headquartered in Switzerland. They have been in business since 1921.
Weleda manufactures over-the-counter (OTC) drugs, nutritional supplements and cosmetics. They operate under 15 different subsidiaries in Germany, France, Netherlands, UK, Italy, Austria, Sweden, U.S.A., Brazil, Switzerland, Spain, Chile, Argentina, Russia, Czech Republic, Australasia and New Zealand to name a few. In 2001 Weleda was listed as the third largest manufacturer of baby care cosmetics. Their principal competitors are listed as Yves Rocher S.A., Beiersdorf AG, Johnson & Johnson, and Avon Products, Inc. They are not even playing in the same league as small businesses in America.
In 2005 Weleda was reported to have 1343 employees and $295 million in sales. In 2007 their growth rate was reported to be 14% and in the press release about their support for the Safe Cosmetics Act they claim double digit growth for the last several years. Based on that information it is safe to say that Weleda is well over a $300 million dollar international corporation that is registered under: Toilet Preparation Manufacturing; Pharmaceutical Preparation Manufacturing; Medicinal and Botanical Manufacturing; and Soap and Other Detergent Manufacturing.
While their products may be cool, compare their prices to your prices.
Weleda POMEGRANATE HAND CREAM, 1.7 oz for $12.50 = $7.35 per ounce
Weleda POMEGRANATE CREAMY BODY WASH, 7.2 oz for $18.00 = $2.50 per ounce
Weleda POMEGRANATE BODY OIL, 3.4 fl oz for $28.00 = $8.23 per ounce
If you are a small business in America and you are averaging the same price per ounce as Weleda, selling millions of pieces per day, are registered as an OTC manufacturer and have thousands of employees along with a whole host of lawyers to walk you through the paperwork nightmare of the propose Safe Cosmetics Act of 2010, then Weleda is ready to partner with you and the CFSC.
But if your business reality is that you employee you alone or less than fifty employees, then don’t be fooled by this latest ploy to make Safe Cosmetics Act of 2010 sound good. Weleda and the CFSC don’t know anything about what it means to be a small business in America during a recession.
What do you think?