Right now, I’m on the plane to Barcelona reviewing the wealth of information that will be presented on April 17-19 at the In-Cosmetics conference. Here’s a preview of what’s in store at the largest global platform for cosmetics ingredients this year:
The Innovation Zone will host presentations on the latest ingredients, raw materials, technologies and formulation techniques. The most innovative ingredients from sun care actives to anti-aging will be showcased and competing for the Best Ingredient Award. The Award honors the development of a functional ingredient that combines innovative science and product features in a way that demonstrates substantial benefits to manufacturers and consumers when compared with existing ingredients. You can view a list of the finalists for this award here. In addition, over 500 suppliers will be showcasing their ingredients and innovations at the conference.
A series of Scientific Seminars will cover the intricacies on everything from the EU ban on animal testing to the latest in sun care formulation and Cosmetogenomics – the cutting edge of cosmetic science focused the latest gene expression studies. I’ll be attending the Spotlight on Sun Protection and sharing the wealth of info and innovation in posts to come.
There will be over a dozen presentations, live discussions and interviews throughout the conference on Marketing Trends led by industry experts and market researchers who will analyze the current cosmetic ingredient markets while examining areas for potential growth.
I’ll be speaking on a panel the opening day at noon on Reinventing Beauty: Breaking with Traditional Dimension for Growth. We’ll examine the Euromonitor’s findings including the future of the beauty industry, looking at new product positioning, the competitive landscape, innovation, evolving patterns of retail and new growth models.
I’ll be covering In-Cosmetics 2012 throughout this week and after the conference to share the innovative presentations, panels and discussions with our readers. You can interact throughout the 3-day conference by asking questions to @prsnalcaretruth or @grapeseedco on twitter, or leaving your questions or comments on our PCT Facebook page, posting a discussion to the In-Cosmetics Group on linked-in or commenting on posts.
You can still register (for free!) to attend In-Cosmetics 2012 here. I look forward to your questions and sharing this experience with you!