Paula Begoun is the creator and innovative force behind Paula’s Choice skin care and cosmetics. Her informative website, that includes reports on skin care and links to video demos, is Cosmetics Cop. She is the author of 18 best-selling books including Don’t Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, The Original Beauty Bible, and Don’t Go Shopping for Hair-Care Products Without Me. Paula’s books have sold more than 2.5 million copies worldwide.
From the very beginning, my goal has been to help women find products that will give them the skin they’ve always wanted—whether you use my Paula’s Choice products that I developed and formulated, or those from another brand. I have the unique distinction of being the only cosmetics company founder in the world who recommends products other than my own.
I created Paula’s Choice as a result of my own frustrations when I was a teenager trying to find products for my problem skin and then, later in life, for wrinkles and skin discolorations. My complexion was a mess and, like many of you, the skin-care products I used either didn’t help or made matters worse.
Paula’s Choice is a comprehensive collection of skin-care and select makeup products that meet my strict criterion for excellence based only on what published research shows is effective. My products are guaranteed to exceed your expectations.
I provide state-of-the-art formulas that are always fragrance-free, ecologically responsible, and never tested on animals. I invite you to let my years of research and acquired knowledge benefit your skin. With Paula’s Choice, healthy, youthful, radiant skin is a result you can count on!
Paula Begoun Becomes Beauty Advisor to China’s Largest Retailer
Taobao is China’s biggest and fastest growing retailer and it happens to be an internet site. On September 14, 2010, Taobao’s CFO Daniel Zhang announced that U.S. based beauty expert and consumer advocate, Paula Begoun, will serve as Taobao’s Chief Beauty Advisor.