Amanda Foxon-Hill joined the cosmetics industry in 1998 when was offered a graduate job with chemical distributor Brenntag on condition that she complete a diploma in Cosmetic Science. With the challenge accepted, a background in chemistry and love of hands-on experimenting she set to work and before long became hooked (and a nightmare to take shopping as she would read ALL of the labels). The next move was to chemical manufacturer Octel (now Innospec) where she was responsible for the sales, marketing and formulation development of the cosmetic ingredients range in the UK and across parts of northern Europe. A move to Australia meant a new challenge and after settling in with the family Amanda joined another leading chemical distributor, Bronson and Jacobs as a Product Manager. Here she deepened her understanding of sunscreens, silicone’s and anti-ageing actives before leaving in 2007 to set up her own company.
Amanda has always had a passion for science communication and after working in all areas of the supply chain saw how gaps in understanding affected sales, product development and market traction. Meanwhile the world outside of the cosmetics industry was growing more demanding thanks to the rise of blogging and an ever growing number of ‘Google’ experts. With the gulf between the backstage cosmetic world and the public widening, the time was right for some respectful thought leadership and so with an out stretched hand, a business was born.
Amanda now divides her time between blogging, professional writing and consulting for a number of cosmetic companies where she advises and implements social media strategies to facilitate deeper and more personal supplier/ client relationships. Her Realize Beauty blog has developed a solid and loyal fan base of people looking for a sisterhood approach to skin and hair care information and her Cosmetic Kitchen workshops have been the highlight of many a kids and adults party.