On Monday, we ran the post ‘Safe Cosmetics and You‘. There was another reason for the questions I asked in the post.

Several months ago, I was asked to participate on a social media panel at the Natural Beauty Summit America. For those not familiar with this event,

The aim of the Summit is to bring together key players of the industry and give them a specific time to debate on the current issues. Lead by high level keynote speakers and with the testimonials of cosmetic brands, those two days are dedicated to excellence.

Last week I was on a conference call to discuss the platform and other items we would be covering. I’m looking forward to meeting the other panel members, Dominique Lahaix with eCairn and Christine Whittemore with Simple Marketing Now. We will be discussing the following:

The role of social media in natural buzz

How do consumers & militant groups use internet?
Why should a brand monitor the web and use social media to build its case?
As stated above, one of the topics the panel will be discussing is why a brand should use social media. When I wrote the ‘Safe Cosmetics and You‘ post, I did not disclose my upcoming participation on the social media panel because I wanted feedback based on our readers raw opinions, and that’s exactly what we received.

During the conference call, Personal Care Truth was described as a wonderful and refreshing case study, and the overall perception is that we have positioned ourselves between manufacturers and consumers. It was mentioned that truth is important; more important for the end user, and Personal Care Truth has integrity. I’m very honored to serve on the panel, and share the answers provided by you. Not to mention the opportunity to meet a wide variety of people from the cosmetic industry, and introduce them to Personal Care Truth.

There is still time to add your thoughts to my questions, so keep the feedback coming. As always, we greatly appreciate your contribution to the dialogue on Personal Care Truth!

Author

Robert Tisserand has been instrumental in bringing widespread professional and public recognition to aromatherapy. During his 15 years as a massage therapist, he wrote one of the first books on aromatherapy in 1977. The Art of Aromatherapy is now published in twelve languages. In 1974 he established The Aromatic Oil Company (a predecessor of Tisserand Aromatherapy) and in 1988 he founded The Tisserand Institute, setting new standards for vocational aromatherapy education. Also in 1988, he launched The International Journal of Aromatherapy, which he published and edited for 12 years. In the 1990s, Robert orchestrated three international AROMA conferences at British Universities, each attracting some 300 attendees. Robert tracks all the published research relevant to essential oils and collaborates with doctors, herbalists and pharmacologists, integrating scientific data with traditional medicine and holistic principles. He is familiar with the foundations of oriental medicine, and Western herbal and naturopathic traditions, with their emphasis on cleansing, protecting, strengthening immune function and aiding natural healing processes. Robert also has 40 years of experience in essential oil blending and aromatherapy product development, and has an expert knowledge of essential oil safety. Robert is on the International Advisory Board of Complementary Therapies in Clinical Practice, and is a member of the Natural Perfumers Guild. In recognition of his pioneering work, he has been awarded Honorary Lifetime Membership of the International Federation of Aromatherapists, the International Federation of Professional Aromatherapists, and the Alliance of International Aromatherapists. He was privileged to receive a Lifetime Achievement Award from the AIA in Denver in 2007, and is the current chair of the AIA Research Committee. Books: The Art of Aromatherapy (1977), Aromatherapy for Everyone (1987), Essential Oil Safety (1995) co-author. Books chapters: “Essential Oils as Psychotherapeutic Agents”. In: Perfumery: The Psychology and Biology of Fragrance (1988). Books edited: Gattefossé’s Aromatherapy (1993), The Practice of Aromatherapy, Dr Jean Valnet (1982)

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