By: Johann W. Wiechers, PhD, JW Solutions
Abstract: This amusing tale of the life cycle of a mineral oil molecule raises questions as to how the industry perceives and markets ingredients as being natural.
This is not a regular column, it is a true story. After reading it, many will try to prove that everything stated is wrong. However, it cannot be proven wrong; nor can it be proven right. By now, you are wondering what this author is up to, so let us delve into the subject at hand.
This story is about the life of a molecule—a simple but frustrated mineral oil molecule. A molecule that felt it was perfectly natural but was accused of not being natural. Wrongly accused, it would say, but that is what everyone says who is being accused. It had to find a way to prove its naturalness but how does one prove this? Then all of a sudden it knew, and it looked forward to the big moment but could not predict the outcome. “To be or not to be natural,” that was the big question for this mineral oil molecule.
… The molecule realized that naturalness was what the consumer believed it to be, but it knew for sure it was not created in a cyclotron or nuclear reactor; it was already in existence long before such installations were ever designed. It also knew it was not animal-derived. If it were, it would now have been natural gas instead of oil—but no one would have doubted whether it was natural or not. To make it worse, the molecule belonged to the most purified, rich fraction of natural oil, and it was accused of not being natural. How could it get the consumer to believe that it was indeed natural?
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