Over the past few months, I’ve found myself asking the question “why are we here”? Why is science no longer believed to be the norm? Why is it more acceptable to spread fear and chaos than the truth? Why aren’t more people from Missouri, and you’ve gotta show them?
Co-founding Personal Care Truth was the easy part. Educating consumers in hopes they believe the science, that has been proven to be true, is an animal of a different color. A large majority of journalists are helping spread the fear. The misinformation. Why? Because fear sells. Fear breeds more fear, which in turn, becomes viral. Here’s a novel idea. Journalists should start writing articles with balanced reporting. Providing both sides of the story or issue and let consumers decide for themselves. I realize it’s not as glamorous as fear based reporting but it’s a good concept. “Sweet chocolate candy, marshmallow, jelly bean. That is good!”
Every article that has been published on Personal Care Truth can be tracked back to facts. It is foolish to believe that manufacturers are putting the all mighty dollar ahead of consumer safety and I say shame on those that spread this ignorance.
In all my years on this earth, I’ve never heard of an individual dying from the personal care products they use. I’ve had an allergic reaction, as I am sure a lot of you have. What did you do? I simply stopped using the product. Everyone is different. Everyone reacts differently.
The following commercial came on last night and I had an “aha moment”. The cosmetic industry is up against fear. The truth is now a myth, or more like a fairy tale. Since when is science and truth an incredible or misleading belief? It becomes misleading when organizations stretch it, bend it and manipulate it into something very different, to benefit their agenda.
There have been days I felt like the Dr. Pepper delivery dude. I’ve been told, “good luck changing the minds of consumers”. “Good luck standing up against organizations that have been in the fear mongering business for many, many years”.
I refuse to believe we can’t alter the preconceived concept. Once someone has a preconceived concept of something, it’s hard to make them see beyond what they believe to be true. I’m not here trying to change your mind, that’s your job. I’m here to deliver truthful information based on scientific facts, so that you, the consumer, can make an informed decision. We must be doing something right. Personal Care Truth has received 2,031,826 hits to date and we launched on May 17, 2010. That’s 4 months and 14 days ago.
My parents raised me to have an open mind. I wasn’t a “follower” in school and I stood up to the bullies, for myself and those that could not do so. Both still hold true today. I am here to dispel the misinformation, half truths and the fear that is trying to cripple the personal care products industry. I say to the fear mongers, “I EXIST. Get used to it.”
Do you believe the organizations that are peddling junk science are telling the whole story? Do you believe in scientific facts or fear? Can you argue with science? If you can, you need to make sure you can prove your argument and prove it with facts.
“FEAR is an acronym in the English language for False Evidence Appearing Real” ~ Neale Donald Walsch