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To what degree our purchase decision (in skin-care products) is driven by smell?

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Ask the Experts – Aloe

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A question from one of our readers answered by our experts.

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Ask the Experts – How deep into the skin soap penetrates on average?

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The benefits or myths behind ionized water.

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The various preservatives on the market for use in cosmetics.

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Question and answer on whether essential oils contain estrogen and it is a build up of estrogen in the body which causes cancer.

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Personal Care Truth experts provides answers to our readers questions.

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Cindy Jones explains what the pH of soap is and what it means.

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Question: Hi Ladies! First I’d like to thank you for gathering all this information and putting it in one place.  I was also very happy to read your articles on parabens and preservatives. They answered many questions I could not find the answers to and I can finally make an informed decision on what I [...]

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