Safe Cosmetics and an Epiphany
What do we know about the safety of cosmetics? We know that the FDA regulates cosmetics. We know the CIR assesses the safety of ingredients by studying all of the available science in order to make their determination. They labor over the data and then meet in a public, open meeting, to discuss their findings. We know there are scientific studies to support the safety of cosmetics. We know that the activists don’t have the science.
Personal Care Truth will be celebrating its 2nd Anniversary in May. Kristin and I, PCT co-founders, have worked very hard in creating a place where truthful information, that is backed by scientific facts, are shared with consumers and industry people alike. We are grateful for the knowledgeable experts, and guest authors, who share in our vision to provide truthful information backed by scientific facts. Our numbers speak volumes. Since launching on May 17, 2010, our numbers reflect the following:
Unique Visitors - 169,359
Page Views - 2,650,006
Number of Hits - 10,858,327
Number of Visitors - 454,608
It’s obvious we have an audience and are gaining momentum. We have combated the “vested interest” claim many times in our posts and comments. I’m here today to say we no longer care about the “vested interest” claims. Why? Because we know who started Personal Care Truth. As cosmetic manufacturers, we were, and still are, tired of the misinformation, hype and fear mongering by organizations, that did not, nor do they presently, have the science to support their outlandish claims. Personal Care Truth has been called negative because we call out the fear mongers. I see it as keeping them in check. Why on earth shouldn’t we highlight the organizations spreading fear? Their actions are the reason Kristin and I co-founded Personal Care Truth. To allow them to spread misinformation, on a daily basis, and not be held accountable, is not a reality I want any part of.
I had an epiphany over the weekend. I realized that I was allowing the activists to dictate who supports Personal Care Truth. I have never allowed anyone, other than my parents when I was growing up, to dictate my life, my thoughts or my beliefs. It is safe to say I am the rebel of the PCT co-founders. I loathe bullies, both personal and professional. I’m strong willed, hard headed and not afraid to speak my mind. I call a spade a spade and I don’t compare apples to oranges. The “vested interest” claims have prevented individuals, and small to big businesses, from supporting PCT through donations. The activists have their financial supporters, so why shouldn’t PCT?
The money they receive helps them create more fear to spread like wildfire across the internet. Why aren’t they putting their donations to good use to fund scientific studies that are published in a peer reviewed journal? Personal Care Truth has become a voice in the cosmetic industry. We will continue to fight the misinformation, hype and fear mongering, because we believe in the truth. We believe in the safety of cosmetics. We believe in common sense. We believe in science. We believe in the cosmetic industry. We believe in consumer choice. We believe in the American dream.
We will no longer allow the activists to dictate who supports Personal Care Truth. The organizations don’t have a problem taking donations from all walks of life, from individuals to companies, so they can continue preying on the anxiety of unsuspecting consumers. Trust that Personal Care Truth will continue to fight the misinformation, and bring to light the ludicrous claims of the activists. Consumers deserve truthful and science backed information, so they can make an informed decision about the products they use on themselves and their family members.
If you believe in the efforts of Personal Care Truth, we would greatly appreciate your support through a donation.
More about the author: Lisa is the CEO, Founder and Creator Extraordinaire of Cactus & Ivy, a manufacturer of cruelty free and vegan spa, bath and body products. Read more from this author