For Immediate Release
November 22, 2011
Contact: Lisa Rodgers
PERSONAL CARE TRUTH CREATES INTERACTIVE FORUM IN RESPONSE TO READER DEMAND
SALUDA, SC – Personal Care Truth, a group of independent cosmetic business owners who represent the interests of the cosmetics industry as a whole, has created an interactive forum for its readers in order to provide an outlet for discussion on regulations, legislation and other areas of interest on cosmetics and the personal care products industry.
As a staunch advocate for sharing the truth and dispelling rumors on issues related to the personal care products industry, Personal Care Truth remains committed to providing a vehicle for the dissemination of accurate, scientific information, while also encouraging an open discussion and dialogue among its readers.
“We are continually looking to improve upon our website and the methods in which we communicate with our valuable readers,” said Lisa Rodgers, co-founder of Personal Care Truth. “We have received an overwhelming request from our readers to include a forum on the site and are very excited to provide this outlet for them to ask questions, share concerns and voice opinions.”
“We believe the Personal Care Truth forum will enable our readers to stay abreast of the industry’s most important issues, while also enabling them to share their own views, which is so important in today’s world where misinformation is so commonly and easily shared,” said Kristin Fraser Cotte, co-founder of Personal Care Truth.
The Personal Care Truth web site has received more than 6.7 million hits in 2011 alone, with more than 111,000 unique visitors thus far this year, further demonstrating readers’ desire to learn more about the personal care products industry.
To become a member and join in the conversation, please visit http://personalcaretruth.com/forum. To learn more about Personal Care Truth, visit www.personalcaretruth.com or follow us at @prsnalcaretruth, and on LinkedIn and Facebook – key words Personal Care Truth.
About Lisa M. Rodgers
Lisa M. Rodgers served as CEO and Founder of Cactus & Ivy, and has recently taken a more active role as Co-Founder of Personal Care Truth.
About Kristin Fraser Cotte
Kristin Fraser Cotte is the CEO and Founder of The Grapeseed Company- creating premium eco-friendly skin and personal care from locally grown, certified organic and natural ingredients.
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