On Monday, we ran the post ‘Safe Cosmetics and You‘. There was another reason for the questions I asked in the post.
Several months ago, I was asked to participate on a social media panel at the Natural Beauty Summit America. For those not familiar with this event,
The aim of the Summit is to bring together key players of the industry and give them a specific time to debate on the current issues. Lead by high level keynote speakers and with the testimonials of cosmetic brands, those two days are dedicated to excellence.
Last week I was on a conference call to discuss the platform and other items we would be covering. I’m looking forward to meeting the other panel members, Dominique Lahaix with eCairn and Christine Whittemore with Simple Marketing Now. We will be discussing the following:
The role of social media in natural buzz
- How do consumers & militant groups use internet?
- Why should a brand monitor the web and use social media to build its case?
As stated above, one of the topics the panel will be discussing is why a brand should use social media. When I wrote the ‘Safe Cosmetics and You‘ post, I did not disclose my upcoming participation on the social media panel because I wanted feedback based on our readers raw opinions, and that’s exactly what we received.
During the conference call, Personal Care Truth was described as a wonderful and refreshing case study, and the overall perception is that we have positioned ourselves between manufacturers and consumers. It was mentioned that truth is important; more important for the end user, and Personal Care Truth has integrity. I’m very honored to serve on the panel, and share the answers provided by you. Not to mention the opportunity to meet a wide variety of people from the cosmetic industry, and introduce them to Personal Care Truth.
There is still time to add your thoughts to my questions, so keep the feedback coming. As always, we greatly appreciate your contribution to the dialogue on Personal Care Truth!