Keep up the great job you are doing.
Answer 1: Amanda Foxon-Hill
Extrapolating this reaction out to the general population and while people will buy the product once many won’t be back for a second try. This is a shame as while many cosmaceuticals don’t want to smell ‘perfumed’ they may benefit from smelling of nothing by using some simple ‘masking’ techniques. It is possible to do this naturally although there is currently more scope with synthetic fragrances.
Thanks and I hope it helps
Answer 2: Anne-Marie Faiola
We sell fragrance oils and essential oils as the main portion of our business. In fact, fragrances and essential oils account for well over 40% of our sales despite the fact that they are less than 15% of our product line. This is because fragrance is such a personal thing and vendors need to have many options to satisfy everyone. That said, for high end skin care, neutral seems the better option. Often, you’ll need to add some fragrance to make your product even smell ‘neutral’ because of the ingredients in the product that smell less than optimal. If this is the case, for high end skin care, less is more. Now, for bodycare, scent away! Consumers seem to like their lotions and body products much more strongly scented than anything they put on their face.
Answer 3: Kayla Fioravanti
Consumers make purchasing decisions first by sight base on the packaging, then many look at the ingredient deck and then smell, followed by touch and feel as they try on products before purchasing. Many believe that smell has the greatest impact in a consumers decision to purchase a product. I believe this first obstacale is having the consumer spot your product on the shelf and decide to pick it up to investigate further. If the product aroma isn’t appealing to the consumer they won’t go to the next step to touch and feel.
Smell plays a huge role in the marketing of products because there is such a close connection between what we smell and how we feel. When inhaled the scent molecules reach the olfactory epithelium, which is two groups of about 25 million receptor cells at the top of the nostrils. Odors are then converted into messages, which are relayed to the brain for processing. Inhalation provides the most direct route to the brain.
Smell triggers psychological and physiological responses in the body. Smell receptor cells transmit impulses about the smell to the olfactory area of the brain in the limbic system, which is linked, to memory, emotions, hormones, sexuality and heart rate. These impulses trigger neurochemicals and endorphins that can stimulate, sedate, relax, produce gratifying sensations, restore emotional equilibrium, or cause euphoria, thereby bringing about a mental and a physical change.
The limbic system plays an important role in provoking feelings and memories and can assist in stimulating learning and retention. The limbic system works in coordination with the pituitary gland and the hypothalamus area of the brain to regulate the hormonal activities of the endocrine system, triggering the production of hormones that govern appetite, body temperature, insulin production, overall metabolism which influence immunity, stress levels, sex drive, conscious thoughts and reactions.
Answer 4: Katherine Corkill
Scent is very important and in doing my research, I found the popularity of certain fragrances far outweighed over others.
Citrus scents are always a big hit. They revitalize the senses and are a great mood elevator. Spice is another when blended with florals for providing a soothing response, not spicy to the point of being overpowering, infusion of some floral will soften the spices you may be using. Florals are also excellent, but I have concluded that florals should be used which are aromatic, not overly sweet, but possess some powdery softness, is a safe bet. Then of course Unscented should be offered for those which may be fragrance sensitive, as long as the cream itself offers some excellent ingredients for doing more than just making one smell good.
But one should also realize that this is something I only recommend in a body cream. Facial products I have found in most cases, the demand is for unscented, predominantly. Body creams and lotions aren’t as scrutinized in terms of what we put on our faces solely. So this key factor should be weighed when making an informed decision. Faces are far more sensitive than our body parts since this is where most injury occurs due to stressors, acne, psoriasis, rosacea and any other skin affliction. Body lotions and creams are viewed not only as moisturizers, but something fun and enjoyable to a morning ritual of invigorating our senses.