Are We Being Duped?

“Manufacturers are using lead in lipstick”. “Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) can cause cancer”. “Dihydrogen monoxide (DHMO) is toxic and must be banned”.  “If you can’t pronounce it, it can’t be safe”.

Those are just some of the things you will read on the Internet about personal care products that instill fear in consumers.  Are we being duped?  We sure are.  Can you pronounce ‘Butyrospermum Parkii’?  What about ‘Dihydrogen Monoxide’?  How about ‘Vaccinium Macrocarpon’?  Even on a good day I have a hard time pronouncing them and I’ve been in the personal care industry for 10 years.

While the chemical or botanical name of an ingredient can be quite alarming, the ingredient itself isn’t necessarily harmful.  Alarmists are working 24/7 to scare consumers into believing many ingredients are harmful to your health.  Butyrospermum Parkii is not one of them.  It’s shea butter.  Vaccinium Macrocarpon isn’t a harmful ingredient either.  It’s cranberry seed oil.

Last night on Twitter, I was reading the tweet “If I can’t pronounce it, I don’t use or eat it”.  It wasn’t tweeted by one but many.  Just to give you an idea of how alarmists can use lack of scientific knowledge and exaggerated claims to cause fear, let’s look at dihydrogen monoxide.

In 1997, 14 year old Nathan Zohner completed a science project titled “How Gullible Are We?”, which he won first place.  Nathan gathered a petition to ban DHMO or dihydrogen monoxide.  Nathan proved that an alarmist can spread the word of junk science to instill fear in people.  Where’s the proof?  Here is what his petition contained:

BAN DIHYDROGEN MONOXIDE!

Dihydrogen monoxide is colorless, odorless, tasteless, and kills uncounted thousands of people every year. Most of these deaths are caused by accidental inhalation of DHMO, but the dangers of dihydrogen monoxide do not end there. Prolonged exposure to its solid form causes severe tissue damage. Symptoms of DHMO ingestion can include excessive sweating and urination, and possibly a bloated feeling, nausea, vomiting and body electrolyte imbalance. For those who have become dependent, DHMO withdrawal means certain death.

Dihydrogen monoxide:

  • is also known as hydroxl acid, and is the major component of acid rain.
  • contributes to the “greenhouse effect.”
  • may cause severe burns.
  • contributes to the erosion of our natural landscape.
  • accelerates corrosion and rusting of many metals.
  • may cause electrical failures and decreased effectiveness of automobile brakes.
  • has been found in excised tumors of terminal cancer patients.

Contamination is reaching epidemic proportions!

Quantities of dihydrogen monoxide have been found in almost every stream, lake, and reservoir in America today. But the pollution is global, and the contaminant has even been found in Antarctic ice. DHMO has caused millions of dollars of property damage in the Midwest, and recently California.

Despite the danger, dihydrogen monoxide is often used:

  • as an industrial solvent and coolant.
  • in nuclear power plants.
  • in the production of Styrofoam.
  • as a fire retardant.
  • in many forms of cruel animal research.
  • in the distribution of pesticides. Even after washing, produce remains contaminated by this chemical.
  • as an additive in certain “junk-foods” and other food products.

Companies dump waste DHMO into rivers and the ocean, and nothing can be done to stop them because this practice is still legal. The impact on wildlife is extreme, and we cannot afford to ignore it any longer!

The American government has refused to ban the production, distribution, or use of this damaging chemical due to its “importance to the economic health of this nation.” In fact, the navy and other military organizations are conducting experiments with DHMO, and designing multi-billion dollar devices to control and utilize it during warfare situations. Hundreds of military research facilities receive tons of it through a highly sophisticated underground distribution network. Many store large quantities for later use.

Do you know what dihydrogen monoxide or DHMO is?  It’s the chemical name for water.  Yep, water.  “Water is composed of two hydrogen atoms and one oxygen atom.  Literally, the term “dihydrogen monoxide” means “two hydrogen, one oxygen”, consistent with its molecular formula: the prefix di- in dihydrogen means “two”, the prefix mono- in monoxide means “one”, and an oxide is a compound that contains one or more oxygen atoms”.

As reported on Snopes.com -

In March 2004 the California municipality of Aliso Viejo (a suburb in Orange County) came within a cat’s whisker of falling for this hoax after a paralegal there convinced city officials of the danger posed by this chemical. The leg-pull got so far as a vote’s having been scheduled for the City Council on a proposed law that would have banned the use of foam containers at city-sponsored events because (among other things) they were made with DHMO, a substance that could “threaten human health and safety.

Does that scare you?  It scares me that organizations peddling junk science can spread that kind of fear.  That legislation, regulations and the minds of free thinking people can be changed based on misinformation.  Demand more from the people shoving half truths and false information down your throat.  If the lobbyist organizations are asking for donations to fight the good fight, don’t give them a dime of your hard earned money unless you are 100% sure that what they are selling you is true, beyond a shadow of a doubt.  Ask the hard questions.  You deserve more than educated guesses, false information or scare tactics and fear mongering.

Time for me to fix a glass of dihydrogen monoxide.

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More about the author:  Lisa is the CEO, Founder and Creator Extraordinaire of Cactus & Ivy, a manufacturer of cruelty free and vegan spa, bath and body products. Read more from this author


  • http://twitter.com/AromaPharmica Heather A. Howell

    Lisa, great post! I watched a segment of “The Doctors” where the VP of the NPA was one and talking about natural cleaning products for your home. One of the”doctors” made the same comment, “when reading an ingredient list of a product, if I can't pronounce it, I usually stay away from it.” This is on a national TV show where millions of uninformed viewers take what is being said as the gospel. This segment is actually on the NPA website for millions more to see.

  • http://greenskincareblog.com/ Kristin Fraser Cotte

    Great post Lisa, I've never understood why anyone would say “if you can't pronounce it, stay away from it.” Whoever makes this claim obviously has no idea about labeling cosmetic ingredients correctly, and I'd advise them to take a look at the numerous resources we have given to the right for correct labeling guidelines! If the manufacturer is following correct labeling guidelines, they are using INCI names in the ingredient decks on their labels. INCI names stand for International Nomenclature of Cosmetic Ingredients and are the botanical name of a plant. Most are a major challenge to pronounce as you point out above, and every natural ingredient has an INCI name! It's scary that CFSC is broadcasting “If you can’t pronounce it, it can’t be safe.” It's simply not true, and a poor message to be spreading, as Heather points out by “the Doctors” segment.

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks Heather! That is why consumers are so confused! I saw the video and Daniel Fabricant, Ph.D, VP of Natural Products Association said “water is in every product so you can't really look at water as an ingredient either”. Uhhh….I'm pretty sure water is not in every product and if it is, it can be considered an ingredient. Natural or synthetic, it doesn't matter. Consumers need to be educated on what exactly ingredients are, how they are used and the scientific data behind them.

    It seems like it's an uphill battle because it is. I'm in it for the long haul. Education is the key!

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks Kristin! After seeing all the tweeting action last night surrounding the pronunciation of ingredients, I had to strike while the iron was hot in my head and write this post.

  • http://greenskincareblog.com/ Kristin Fraser Cotte

    …which is absolutely why you are a fabulous partner in this massive uphill battle. Thank you.

  • http://www.wingsets.com Annrn @ Wingsets

    This is so well written Lisa – thank you! And not only is water an ingredient, it's an important ingredient because having that in your product DOES mean you need a preservative, and a good one at that. I am reposting this, plus the other one about preservatives. Keep up the good work – this is a fight we will win. When I hear that nonsense about not being able to pronounce the word it makes me see red. For those of us who struggle with the INCI name for our shea butters and cranberry seed oils, we know this, but for the general public they don't and they are being mislead. They often don't see the “shea butter” in parentheses, they just see the long hard to pronounce INCI word for it.

  • http://www.honunaturals.com Heather Walls

    Ok, this makes me laugh, because this is basically what my blog post was going to be today! I also laugh because as a science teacher I start out every school year by introducing my students to http://www.dhmo.org. I have them read through the website and write a paper either for or against the banning of dihydrogen monoxide and they are allowed to use other sources. Some will go the extra mile to get the whole story, but it never fails to amaze me how many will argue to ban it without extra research. I’ve even had some kids get their parents on board. Then we talk about what dihydrogen monoxide is and how important it is to always get your information from more than one source. We also discuss how people can use part of the truth or fancy lingo to get others to agree with them; they don’t ever have to lie either, they are just not completely truthful.

    Thanks for sharing this!

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks Ann! Not only do I have a hard time pronouncing the latin name but at times, the laymen's term throws me for a loop.

  • http://www.sterlingminerals.com/ Katherine@sterlingminerals

    Great article….I have a question? Since water is referred on labels as Agua, distilled, purified, how come an INCI hasn't been assigned to prevent confusion since distilled and purified are not allowed as a descriptive under FDA labeling guidelines? I mean there is a “must” mentality to identify all other ingredients for the most part, why not dihydrogen monoxide(water). Feeling indignant so this is rhetorical!

    However, Lisa with your permission I would like to use this article as a guest piece for my blog with of course link back to the site.

  • http://www.cactusandivy.com Lisa M. Rodgers

    I agree Katherine and great question! You most definitely have permission to use this article as a guest piece for your blog! Thanks for wanting to share it with your readers.

  • http://www.sterlingminerals.com/ Katherine@sterlingminerals

    Thanks Lisa, because frankly I am operating on overload this week. Many irons in the fire and my brain is toast and besides you couldn't have written this any better or at a better time. It will be tomorrows article!

    Cheers!

  • http://www.cactusandivy.com Lisa M. Rodgers

    Sweet! I know about irons in the fire and thankfully I only have one smoldering today! Hope your week goes smoothly!

  • http://www.sterlingminerals.com/ Katherine@sterlingminerals

    See what I mean about brain overload….is today Tuesday? ;~P well then tomorrow isn't Thursday! Doi! So the article will be out day after tomorrow. I guess it feels like I have already worked 3 days this week.

  • Dene

    The “if you can't pronounce it, it can't be safe” comment really makes me angry. Any scientist who makes this statement should be stripped of their qualifications. This is both disinformation and scaremongering of the worst kind, because it is patently untrue, and takes advantage of the scientific naivete of the average non-scientific consumer. Skin Deep use this slogan – and to my mind, if SD had any credibility to begin with, it would be wiped out by that statement alone!

    Even if no other battle is ever won by the efforts of those contributing to this site, this phrase must be attacked and ridiculed at every opportunity (see – I told you it makes me mad!).

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks for your comments Dene. I wouldn't say you're angry, you're just very passionate and a fierce defender of the truth. Rock on with your bad self :-)

  • Sagescript

    The dihydrogen monoxide story has got to be the best story ever and I wonder what Nathan Zohner is doing now. Using proper chemical names is as important as using proper botanical names; it tells exactly what we are talking about so there is no confusion. For instance, when we say 'viatmin A' we are actually talking about possibly hundreds of different molecules. When we say (2E,4E,6E,8E)-3,7-dimethyl-9-(2,6,6-trimethylcyclohex-1-enyl)nona-2,4,6,8-tetraen-1-ol, we are referring specifically to retinol which is found specifically in animals.
    Proper chemical names (which are actually different than INCI names) are decided by the IUPAC or International Unions of Pure and Applied Chemistry.
    Would you eat 6-(hydroxymethyl)oxane-2,3,4,5-tetrol ? I hope so because this is glucose and your brain function is dependent upon it.

    • Nedeia

       Great comment! I will keep the glucose part in mind the next time I hear someone saying that they won’t use what they can’t pronounce ;) )

  • Sagescript

    It is a rather sad commentary on our society isn't it Dene? At what point in our education should learning new vocabulary words stop?

  • http://www.cactusandivy.com Lisa M. Rodgers

    Cindy, you are awesome! Thanks so much for your comments. I too am curious what Nathan is doing now at the ripe old age of 27!

  • http://twitter.com/essentialU Kayla Fioravanti

    I don't think anyone at Skin Deep thought to hard about saying something as silly as, “If you can't pronounce it, it can't be safe.” What a clear view into the lack of common sense going on there. Great article showing just how silly that statement was.

  • http://www.laviecelesteskincare.com Teri Dourmashkin

    Excellent post. As a formulator and manufacturer of products, I have always found it interesting how many so called “experts” state that they would NEVER use an ingredient if it is too long to prounounce. Then I thought of all of the INCI botanical names for many natural ingredients that are used in products…I would bet anyone at least 100 bucks that they would not be able to pronounce most of them! Thanks for your piece!

  • http://www.indiebusinessblog.com Donna Maria Coles Johnson

    This is a fantastic post and it points out the sad fact that not only are consumers being duped, but small businesses are as well. The whole “I won't use it if I can't eat it” thing started innocently enough, by a sort of movement of individuals seeking to start businesses. It made sense in some respects to say this if you had no idea how the cosmetics industry is regulated. Once people know about INCI names and other regulatory oversight issues, the scales fall from their eyes. This post does a great job of summarizing the crazy logic that some people are using to sell their products. I know it will make a difference. Thank you for posting it!

    • Nedeia

       I wonder if they eat shea butter or sweet almond oil :-) I know I wouldn’t! Oh, and I bet they also use essential oils, do they eat (drink) them as well ? :P

  • http://www.cactusandivy.com Lisa M. Rodgers

    I think the people at Skin Deep knew exactly what they were doing when they made the remark for the simple fact there are so many cosmetic companies uttering the words.

    Katherine made a great point on my facebook page in reference to misinformation from Skin Deep, EWG and CFSC – “I feel it is disinformation. And those that take it at face value and spread it further, are the misinformed and don't know any better. So when I personally refer to the watchdog groups I feel their intent is to mislead deliberately”.

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks Teri and you're probably right. I'll take that bet :D

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks dM! I hope it helps to educate consumers on the importance of checking the facts before blindly following the groups that are leading them astray.

  • SUSAN

    “In 1997, 14 year old Nathan Zohner completed a science project titled “How Gullible Are We?”, which he won first place. Nathan gathered a petition to ban DHMO or dihydrogen monoxide.”

    If I had a dollar for every time I've read this I could retire! It's still funny every time. Thanks for sharing it AGAIN! I've written to dozens and dozens of cosmetics manufacturers over the years, when I read their ingredients and they are not using the proper INCI names for the ingredients…and without exception they use the excuse that their customers would find that too confusing so they try to be helpful to their customers by using plain language.

    What an insult! My 4 year old niece already speaks a second language for goodness sake…we need to raise the bar not lower our standards!

  • SUSAN

    “In 1997, 14 year old Nathan Zohner completed a science project titled “How Gullible Are We?”, which he won first place. Nathan gathered a petition to ban DHMO or dihydrogen monoxide.”

    If I had a dollar for every time I've read this I could retire! It's still funny every time. Thanks for sharing it AGAIN! I've written to dozens and dozens of cosmetics manufacturers over the years, when I read their ingredients and they are not using the proper INCI names for the ingredients…and without exception they use the excuse that their customers would find that too confusing so they try to be helpful to their customers by using plain language.

    What an insult! My 4 year old niece already speaks a second language for goodness sake…we need to raise the bar not lower our standards!

  • http://twitter.com/soapsmiths Erin Denham

    Love it, love it, love it! Love the dihydrogen monoxide story, I remember the first time I read it I felt really alarmed, it also taught me to do more research before jumping onto any bandwagon.

  • http://www.cactusandivy.com Lisa M. Rodgers

    Thanks Erin! I wish more and more people would do the same.

  • http://www.neoscreations.net Ginger

    First, I want to say GREAT ARTICLE, LISA! You’ve done it again! I’m going to apologize for my long comment post beforehand here but this is a subject that I’m passionate about and love that you guys are doing something about it and making a difference. Thank you for that!

    I regularly hear the “if I can’t pronounce it, then…” misconception, plus a plether of many more. As was said, it’s seems like this is a constant uphill battle. It infuriates me when I see other companies, websites, retailers making “claims” or “creating waves of terror” that are totally untrue and in my opinion outright lies, all for the sake of profit and personal gain. Yes, I say that those who do things like that are “retail terrorist”, creating fear and offering solutions to alleviate that fear. One such company in my area has such a huge following and it so scary to watch. They sell “raw, unrefined, unadulterated” shea butter “. In their presentation, they show many products (even ones such as many of us manufacture) and demonstrate them as “garbage” & “toxic garbage” and how they are serious health hazards if you use them even once. They claim that their “product” heals arthritis, cures joint aches & pains, heals diabetes & diabetic skin problems, treats psoriasis & eczema, removes stretchmarks & scars, gets rid of of all your wrinkles, is a natural bug repellent and has a natural sunblocking SPF of 30-35. (it was 25-30 until the recommendations were raised recently). So they have every age demographic and general concern covered in what their product will do. Not only that, they also claim to own the shea farm in Africa, grow it, harvest it and process it themselves. The funny thing is, the company owner mentioned above landed in the hospital late last year, almost losing both of his feet to diabetes. So it really does cure diabetes, doesn’t it? The owners of this company have had some financial success, enough so that we now see many following suit and make the same or similar claims in our area, trying to cash in. Some are going as far as dressing in traditional African attire, claiming to be royalty of specific African tribes with access to specific regions rich in select shea trees that have been untouched for centuries, that all the profits go to under-priviledge countries or sects of a nation, etc. It is a shame and a disgrace!

    I’m equally disheartened when I see cottage industry cosmetic companies who do not follow FDA recommendations on labeling requirements, formulation protocols and safe manufacturing practices. I personally stay on top of these issues with my products, not for my benefit but for my customers. Yes it would be easier to do it the “popular, more readily accepted” way and would probably increase my sales but I cannot and will not lower my company’s integrity or the integrity of my products for any reason.

    Because of things like this, I have made it my mission to educate people in a non-invasive or confrontational way, to help equip them to distinquish truth from hype. I give them the info when possible and its up to them to use it or toss it. Can’t make a horse drink, you know. There is no excuse for ignorance of the facts in this day and time. We have access to so much valuable and accurate information through the internet and other resources. Fact is, people are too lazy to research, too willing to “buy the rainbow”, too busy to care and too ready to get on the bandwagon of confusion because that it where they are comfortable, where they feel powerful or they just can’t be bothered to get off and take their own higher, less traveled path. SAD! But if each of us in the industry does our part, one by one, the truth will be revealed and it will eventually win out over the lies, half truths and misconceptions.

    • http://personalcaretruth.com Lisa M. Rodgers

      Hey Ginger -

      Many thanks for your comments. You make great points, and it does feel like a constant uphill battle. All we can do is educate consumers. We’re not here to change their mind for them, just to provide the information so they can make an informed decision for themselves. There will always be some that completely disagree with what they read on PCT, and there will be nothing we can say or do that will educate them to the science, and that’s ok. We will continue to provide truthful information about cosmetics/personal care products, based on scientific facts. There are just as many who want to know the truth, and learn the science.

      Thanks again, and have a great evening!

      Lisa

  • http://www.facebook.com/joseph.colas Joseph Colas

    don’t forget…dihydrogen monoxide is a component of feces as well! OMG!

    • Sarah

      And vomit…  Sorry, my 6th grade sense of humor again.

    • Sarah

      And vomit…  Sorry, my 6th grade sense of humor again.